Back in the 1992 we had a successful TV show with the title and the musical score of one of The Beatles greatest hits: ‘All You Need is Love”. In this show people were confronted with a love related video in an Airstream. The host of the show was the very popular Robert ten Brink who confessed to us that it was actually his idea to use the Airstream for this show. The show featuring the Airstream was broadcasted on national TV for more than a decade and was a major hit. Everybody in The Netherlands still refers to an Airstream as the ‘All You Need Is Love’- caravan. In almost every EU country spin-offs of this show were broadcasted for years. In fact it was the first very big commercial success of the producing company which is now more famous for Big Brother (Endemol).
The ‘All You Need is Love’ show in The Netherlands is still being broadcasted as a special once a year on Christmass Eve. Once in every couple of years the Airstream is being used again. Mainly when a sponsor of the show wants to make a promo tour. The last time we did such a tour was in 2007 for Kleenex Tissues. The Airstream still brings back memeories of the show to a lot of people. In 2007 we shot over 2000 video’s of people wanting to say they love someone….
Dutch TV Station RTL4 decided to rerun the original show concept from the nineties in 2011. Airstream Professionals supplied the show with a brandnew Airstream 684. It is the first time a new Airstream is used. The first show was aired on February 12 and was rated the best viewed show on Dutch TV that night.